Local depth, Asian expertise, global reach

We're a team of senior, specialised professionals committed to supporting your business growth in the destinations you seek. We challenge traditional public relations and marketing to create a new standard of excellence.

You need a financial services PR agency that gets it.

We are a remote agency with deep expertise in financial services, and have been for over a decade. We're in the boardroom; we're in the newsroom; we've cast off the shackles of the office-bound, high-overhead model to be everywhere our clients are, and everywhere they need us to be.

Our difference

People

Continuum supports the growth of its local, Asian and global fintech and financial services clients through sophisticated, targeted programs that cut through industry noise to deliver tangible business results.

Connections

We offer the full spectrum of media relations including media training, reactive messaging, strategic counsel, proactive outreach, relationship management, media analysis and more.

Services

We can design, deliver and report on campaigns across the region in a streamlined, efficient process that delivers results.
KNOWLEDGE

Our KNOWLEDGE

We are experts at translating complex business, regulatory and product issues into clear, easily understandable communication pieces.

Our CONNECTIONS

Our deep network of global contacts in the media, among event producers, and on the buy- and sell-sides ensures our clients are front of mind among the audiences that matter most.
CONNECTIONS
Approach

Our APPROACH

We choose our clients exclusively, only working with businesses we’re genuinely excited about. We take pride that they can always count on us with an unwavering dedication and support 24/7.
"“Good PR takes skill and judgment. Keeping clients out of the media can be as (or more) important than pitching them in. We walk the tightrope every day so our clients don’t have to.”"

MEET OUR TEAM

We are passionate about what we do and bring our passion, critical thinking and strategy to everything we do.
Kristin Westlake

Kristin Westlake

Principal and Founder
Yasuo Kamai

Yasuo Kamai

Director of Strategy, Japan
Christina Zhao

Christina Zhao

Director of Strategy, China
Debra Mao

Debra Mao

Director of Strategy, HK and Taiwan
Chris Cottrell

Chris Cottrell

Director of Strategy, SEA
Tom Mackay

Tom Mackay

Director of Digital, Argentina
Anneke Senden

Anneke Senden

Account Director, Australia
Beth Harris

Beth Harris

Account Director, Singapore
Heather Gascoigne

Heather Gascoigne

Head of Content, Australia
Jeremy Grant

Jeremy Grant

Head of Content, UK and EU
Sophia Madden

Sophia Madden

PR Assistant
Nicholas McKenzie

Nicholas McKenzie

Media and Digital Analyst