The FIX Protocol is part of the fabric of capital markets.  Formed in 1991 at the dawn of electronic trading, FIXconnects the global ecosystem of venues, asset managers, banks, brokers, vendors and regulators by standardising the communication among participants.With a lean global team, FIX has worked with Continuum since 2010 to support their industry events; create content; and help communicate their critical messages to a wide range of industry stakeholders around the world.

services & scope

- Event management
- PR and media relations
- Content creation  
- Stakeholder communication

What We Did

The Challenge

FIX is a critical part of the global electronic trading ecosystem. Unique in its approach, FIX is a member-driven organisation that manages the FIX Protocol – the language that firms globally use to communicate with each other and with stock exchanges. With a wide range of stakeholders, a complex ecosystem of committees, working groups and sub-committees, and a broad set of complex, technical messages, Continuum helps FIX to communicate with audiences across the globe.

Our approach

We work with FIX to manage the media at their events in APAC, as well as create content for their global audiences that support their key messages. A longstanding member of the FIX team, we are entrusted to capitalise on their 31 year history of supporting capital markets to communicate the messages that matter to their members today.

Our Results

Continuum's work for FIX has helped the company maintain its position as one of capital markets' most prominent players.

"Continuum has served FIX well for well over a decade now. We know we can rely on them at our events, in our digital ecosystem and in communicating with the media to communicate the important messages that make FIX unique, and that ensure our role at the centre of capital markets remains as true today as it was when we first came together in 1991.  "

Edward Mangles

Regional Director, Asia Pacific
FIX Trading Community